"A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make yourself noticed and believed, you ain't got nothin"
~ Leo Burnett
"Properly practiced creativity can make one ad do the work of ten"
~ William Bernbach
"When executing advertising, it's best to think of yourself as an uninvited guest in the living room of a prospect who has the magical power to make you disappear instantly"
~ John O'Toole
"A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make yourself noticed and believed, you ain't got nothin"
~ Leo Burnett
"Properly practiced creativity can make one ad do the work of ten"
~ William Bernbach
"When executing advertising, it's best to think of yourself as an uninvited guest in the living room of a prospect who has the magical power to make you disappear instantly"
~ John O'Toole
involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make yourself noticed and believed, you ain't got nothin"
~ Leo Burnett
"Properly practiced creativity can make one ad do the work of ten"
~ William Bernbach
"When executing advertising, it's best to think of yourself as an uninvited guest in the living room of a prospect who has the magical power to make you disappear instantly"
~ John O'Tool